Resources Library by ANA

Users attitudes toward return on marketing research

This paper describes the following: a short introduction of Japan's marketing research industry; future needs for marketing information among research users in Japanese leading companies; research users' attitudes toward marketing research and...

Catalogue: Asia Pacific 2005

Author: Kazuo Kobayashi

March 13, 2005

Seeing around the corner

When operating in fast-moving business environments, market research is in danger of losing its seat at the table where decisions are made.Many common research tools were developed in a more slowly changing business world. To be successful, MR must...

Catalogue: ESOMAR Conference on Digital Futures 2005

Author: Michael A. Lotti

March 1, 2005

Digital convergence

When operating in fast-moving business environments, market research is in danger of losing its seat at the table where decisions are made.Many common research tools were developed in a more slowly changing business world. To be successful, MR must...

Catalogue: ESOMAR Conference on Digital Futures 2005

Author: Claude Floch

Company: GfK

March 1, 2005

Early warning systems and firm survival

Innovation, in the context of invention taken to market, has long been identified as a key factor for growth of companies.This is particularly true for disruptive innovations, which radically change product and industry boundaries. Indeed, disruptive...

Catalogue: ESOMAR Conference 2005: Innovate!

Authors: Phillip A. Cartwright, Philippe Silberzahn, Bernard Buisson

February 27, 2005

Slow research

This paper describes how the concept of 'slow' could be applied to market research. The author coined the concept of 'Slow Research' at the 2004 Technovate seminar.The idea was to describe a way in which both suppliers and buyers in the market...

Catalogue: ESOMAR Conference 2005: Innovate!

Author: Jörgen Johansson

February 27, 2005

A market research training simulation

Market research training must form a part of marketers' educational programmes if we want them to employ and value it when they gain the reins of power as their careers progress. But how to do so in a manner that both excites and motivates them, when...

Catalogue: ESOMAR Conference 2005: Innovate!

Authors: Jos Vervoort, Michael M. Roe

February 27, 2005

Integration of market research and database

This paper addresses the identification of business opportunities for the financial industry through integration of market research and databases.

Catalogue: ESOMAR Conference on Financial Services 2005

Author: Ignacio Macías

Company: GfK

February 1, 2005

Consumers, trends and trendsetters

The nature of 21st century trends is changing. The fragmentation of sub-cultures and the media has created a very different consumer landscape where assumptions about the influence of different sub-cultures are becoming obsolete.We are in the age of...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2004

Authors: Alex Maule, Nick Head, Lizzy Moroney

November 28, 2004

Pro-search

In this paper the authors would like to produce some ideas on improving the impact of qualitative research. By impact we mean a positive influence on the decision-making process and on the decision-makers.First the authors take a look at the field of...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2004

Authors: Frank van den Driest, Jochum Stienstra

November 28, 2004